Public relations and marketing is the most cost effective way for a company to 'get their message' out. For the cost of a minimal advertising campaign, a PR retainer produces ongoing results.
- An imaging and positioning campaign is essential in today's crowded market place, which is full of design firms competing for editorial space and brand recognition.
- Educating the press as to the identity of a designer or collection is paramount. Only then can the editor relay the message, in the right light, to the consumer.
- Retailers are supported through store credit listings.
- Business increases.
- Everyone happy.
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